We are excited to promote this new article in Selling PowerMagazine, written by Terry Slattery. He outlines the complex sales technique that defines the true costs of not going with a high-value product or service. The article reminds sales professionals of one more way to overcome price sensitivity and identify the true emotional customer in the transaction — the person who has the most to lose by choosing the wrong solutions.
See the article here and watch for more of Terry’s insights in this great magazine!