Competing For Funding

Jennica Dixon

April 11, 2025

Competing For Funding

You’re always up against other funding in your prospect organization. You’re always competing with other initiatives: fresh tech, new building, new hires, upgraded equipment.

These investments are usually solving clearly-articulated gaps and problems.  

The problems that get articulated get funded. 

Are you articulating the problem you solve? Or are you simply telling your prospect how good you are at solving it?

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